Apple announces September 9 event

Apple has officially announced its highly anticipated annual iPhone event for Tuesday, September 9, 2025, featuring the intriguing tagline "Awe Dropping". The event will take place at 10:00 a.m. Pacific Time at Apple Park in Cupertino, California, with select media members invited to attend in person.

What to expect at the September 9 event

This year's event promises to be one of Apple's most comprehensive hardware launches, with the company preparing to unveil an entirely new iPhone 17 lineupalongside significant updates across multiple product categories.

iPhone 17 lineup takes center stage

The star of the show will be Apple's complete iPhone 17 family, which includes:

• iPhone 17 - The standard model with updated features
• iPhone 17 Pro - Professional model with enhanced capabilities
• iPhone 17 Pro Max - The largest Pro model
• iPhone 17 Air - An all-new ultra-thin model replacing the Plus variant

The iPhone 17 Air represents the most significant departure from Apple's traditional design approach, expected to be Apple's thinnest and lightest iPhone to date. This revolutionary device will feature a 6.6-inch display, Apple's new C1 modem, and a single-lens rear camera system.

iPhone 17 Pro models get major redesign

The iPhone 17 Pro models are rumored to feature several groundbreaking changes:

• Aluminum frame construction - A shift from the current titanium design
• Redesigned bar-shaped rear camera module - Moving away from the current square camera bump
• Updated A19 and A19 Pro chips - Next-generation processing power
• ProMotion across all models - High refresh rate displays may become standard

Apple Watch lineup gets comprehensive refresh

For the first time in three years, Apple will update all Apple Watch models simultaneously:

• Apple Watch Series 11 - The standard smartwatch with new features
• Apple Watch Ultra 3 - Enhanced rugged model for extreme activities
• Apple Watch SE 3 - Updated affordable option

Additional product announcements expected

Beyond the iPhone and Apple Watch updates, several other products may make their debut:

Audio accessories

• AirPods Pro 3 - Featuring an updated design and new capabilities
• Potential updates to other AirPods models

Smart home products

• New HomePod mini - Refreshed compact smart speaker
• Apple TV 4K - Updated streaming device

Software updates and launch dates

Apple will also provide official launch dates for its upcoming software releases:

• iOS 26 - Major iPhone operating system update
• iPadOS 26 - iPad-specific features and improvements
• macOS Tahoe - Next version of Mac operating system
• Additional software updates across Apple's ecosystem

How to watch the event

Apple will stream the event live through multiple channels:

• Apple's official website - apple.com
• YouTube - Apple's official channel
• Apple TV app - Available on all Apple devices

The event begins at 10:00 a.m. Pacific Time on Tuesday, September 9, 2025.

Frequently asked questions

What does "Awe Dropping" mean?

The tagline "Awe Dropping" appears to be a play on words, combining "awe-inspiring" with "dropping" (as in product launch), suggesting Apple believes these new products will amaze consumers.

Will this be a live event or pre-recorded?

While Apple is inviting media to attend in person at Apple Park, the presentation itself will likely be pre-recorded and shown to attendees, followed by hands-on demonstrations.

What's special about the iPhone 17 Air?

The iPhone 17 Air will be Apple's thinnest iPhone ever, replacing the Plus model in the lineup. It features a 6.6-inch display and represents a significant design departure from current models.

Are Mac computers expected at this event?

No, Mac updates are not expected at the September event. Apple typically announces new Mac models in October or November.

Will prices be announced during the event?

Yes, Apple traditionally announces pricing and availability information for all new products during their launch events.

This September 9 event promises to be one of Apple's most significant hardware launches in recent years, with the introduction of the ultra-thin iPhone 17 Air and comprehensive updates across the company's product lineup. The "Awe Dropping" tagline suggests Apple is confident these new products will make a major impact in the technology market.