Apple unveils the next generation of Apple Watch, Ultra and SE

Apple has officially announced three new Apple Watch models during their September 2025 event in Cupertino, California. The Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 bring significant advancements in health tracking, connectivity, and display technology to Apple's smartwatch lineup.

Apple Watch Series 11 introduces revolutionary health features

The flagship Series 11 introduces two groundbreaking health capabilities that could impact millions of users worldwide. The most significant addition is hypertension detection, which uses the heart rate sensor to monitor blood pressure patterns continuously in the background.

Alongside this, Apple has introduced comprehensive sleep scoring functionality that provides users with detailed insights into their sleep quality. The system evaluates multiple factors including sleep duration, bedtime consistency, and time spent in different sleep stages, offering personalized recommendations for better rest.

Enhanced performance and design

Battery life has been improved to 24 hours of normal use, addressing one of the most common user concerns. The watch now supports 5G connectivity, replacing previous LTE options for better coverage and reduced battery consumption.

Apple has also introduced two new watch faces: the visually striking Liquid Glass design and the Exactograph face, which pays homage to traditional regulator dials - a nod to mechanical watch enthusiasts.

Apple Watch SE 3 brings premium features to entry level

The third-generation SE represents a significant value proposition upgrade, bringing many premium features to Apple's most affordable smartwatch. Key improvements include:

• Always-on display capability
• Latest S10 chip for improved performance
• Temperature sensing functionality
• One-handed interaction capabilities
• Both new health features: hypertension detection and sleep scoring

This represents a major shift in Apple's strategy, making advanced health tracking accessible at the entry-level price point.

Apple Watch Ultra 3 revolutionizes outdoor connectivity

After skipping a refresh last year, the Ultra line returns with substantial improvements designed for outdoor enthusiasts and extreme sports athletes. The most game-changing feature is the introduction of satellite connectivity.

Satellite communication breakthrough

The Ultra 3's satellite connectivity enables users to access Emergency SOS functionality even when beyond cellular coverage. This feature comes included free for two years and represents a significant advancement for those who venture into remote areas.

Display and battery improvements

The display receives wide-angle OLED technology borrowed from the Series 10, combined with reduced bezels that create a larger screen without increasing overall watch dimensions. Battery life sees a dramatic improvement, reaching an impressive 42 hours of usage - addressing concerns about multi-day outdoor activities.

Sustainable manufacturing innovation

Interestingly, the recycled titanium cases are manufactured using a new 3D printing process that significantly reduces material waste in production, demonstrating Apple's commitment to environmental sustainability.

Technical specifications

Apple Watch Series 11

• Sizes: 46mm or 42mm
• Thickness: 9.7mm
• Materials: Titanium (gold, natural, slate) or aluminum (rose gold, silver, space gray, jet black)
• Battery Life: Up to 24 hours normal use, 38 hours in Low Power Mode
• Water Resistance: 50m

Apple Watch SE 3

• Sizes: 44mm or 40mm
• Thickness: 10.7mm
• Materials: Aluminum (starlight, midnight)
• Battery Life: Up to 18 hours normal use, 32 hours in Low Power Mode
• Water Resistance: 50m

Apple Watch Ultra 3

• Size: 49mm
• Thickness: 12mm
• Materials: Titanium (natural, black)
• Battery Life: Up to 42 hours normal use, 72 hours in Low Power Mode
• Water Resistance: 100m

Pricing and availability

All three models are available for pre-order starting today, with general availability beginning September 19th:

• Apple Watch Series 11: Starting at \$399 (GPS), \$499 (GPS + Cellular)
• Apple Watch SE 3: Starting at \$249 (GPS), \$299 (GPS + Cellular)
• Apple Watch Ultra 3: \$799 (GPS + Cellular)

FAQ

What are the main new health features?

The Series 11 and SE 3 both include hypertension detection and sleep scoring. The hypertension feature monitors blood pressure patterns using the heart rate sensor, while sleep scoring provides comprehensive analysis of sleep quality with personalized recommendations.

What makes the Ultra 3 special for outdoor activities?

The Ultra 3 introduces satellite connectivity for emergency communications beyond cellular coverage, offers 42 hours of battery life, and includes a more durable design specifically for extreme sports and outdoor adventures.

Is the SE 3 worth the upgrade?

Yes, the SE 3 represents significant value with the addition of an always-on display, S10 chip, temperature sensing, and both major health features previously exclusive to higher-end models.

When can I buy these watches?

Pre-orders begin today, with general availability starting September 19th at Apple stores and authorized retailers.

Do all models support 5G?

Yes, all three new Apple Watch models support 5G connectivity in their cellular variants, providing better coverage and improved battery efficiency compared to previous LTE-only options.